Ahmedabad residents showcase responsible behaviour in energy bill management and AC maintenance,
reveals Godrej Appliances survey
Ahmedabad, 8th Aug 2024: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, released insights on ‘AC Usage in Indian Homes’ based on a consumer survey conducted amongst AC users in partnership with Twentify India. The survey revealed interesting insights on AC usage patterns across Indian households, its impact on energy bills and maintenance practices followed.
61% survey respondents from Ahmedabad indicated their AC usage this summer was double or more compared to a few years ago, given the extreme summer temperature this year, and over 37% stated the number of ACs in their house also went up this year. Further, over 40% indicated their energy bills have been rising rapidly over the last few years with summers accounting for the highest proportion.
The survey also revealed some responsible behaviour patterns and steps taken by Ahmedabad residents to manage their rising energy bills:
- 42% used AC timers to automatically switch off their AC units, restricting its usage
- 24% switched off the AC at night after a few hours
- 18% encouraged family members to spend more time in the same room, reducing the need for multiple AC units
- 14% ran the AC on eco mode to save energy
In addition, close to 60% Ahmedabad respondents got their ACs serviced at least once a year as preventive maintenance, even if they were not facing problems. And that too from company authorized technicians. This demonstrates the rising consciousness and awareness levels among AC users in Ahmedabad.
According to Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, “AC Industry as whole has grown by 1.5 times in India this year as compared to last summer. We have witnessed almost 2.5X growth ourselves. While this is good news for the appliance industry, we need to reflect on what it means for the environment, the energy demands in coming times and the impact on household expenses as well.
We are happy to witness Ahmedabad residents demonstrating responsible behaviour towards AC servicing and energy consciousness. Regular maintenance of AC from an authorised technician is highly recommended to ensure service quality, and protect consumer safety.
Additionally, this survey underscores the need for adoption of higher star-rated ACs to lower energy consumption, given that a five star 1.5 Tr AC saves upto 25% energy compared to a 3-star AC. Godrej Appliances stays committed to meeting the growing demand for high quality cooling solutions in India but at the same time, also recognizes the need to do so in an environment friendly sustainable manner.”
About Godrej Appliances
Godrej Appliances, part of the Godrej Enterprises Group, is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then Godrej Appliances has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of ‘Things Made Thoughtfully.’
Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of Godrej Appliances became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer – rated after-sales service through more than 680 service centers and 4500+ SmartBuddy service experts pan-India.
