From Charging To Servicing; Everything You Need As An EV Owner
Ahmedabad, The EV two-wheeler industry is growing and evolving at a wonderful pace. It is thus essential for manufacturers to not just build great EV two-wheelers, but also make EV adoption seamless by establishing a well integrated ecosystem around EVs. Some key factors that contribute to the adoption of EVs are – ample charging solutions and an extensive network of service centres to maintain the vehicle.
Since EV two-wheelers are an upgrade from the traditional ICE vehicles, technological features and accessories that enhance the overall riding experience also play an important role. Ather Energy, a manufacturer of electric scooters in India has taken into consideration all these aspects, and thus stands out not just for its high-tech scooters, but also for its holistic approach towards the EV industry. The focus is on simplifying and making the entire customer journey seamless.
Addressing range anxiety
One of the major concerns for many customers is range anxiety and they often worry about running out of charge mid journey. To address this issue, Ather has established an ecosystem around charging infrastructure including home, public and neighbourhood charging solutions. While most consumers prefer to charge their vehicles at home, they may encounter situations when they need to top up their vehicles along their way. Over the years, Ather has set up a robust network of public fast-charging infrastructure, known as Ather Grid, across the country. There are over 1900 fast-charging grids, which are strategically located across cities and highways.
Any time a rider is low on charge, they can head to the nearest Ather Grid fast charger and top up their vehicle. So, whether it’s a weekend getaway with your friends or a spontaneous road trip with your spouse, with this variety of charging solutions, running out of charge should be the last worry on your mind. Ather also opened its IP to enable an interoperable charging network, to increase accessibility to charging infrastructure for EV two-wheeler owners. This has allowed any EV two-wheeler with the same charging connector to have access to Ather Grids across India.
Ensuring convenient maintenance of the vehicle
Another crucial aspect to consider while purchasing a vehicle is the service provided by the company. Compared to ICE vehicles, the frequency at which EV two-wheelers require servicing is much lesser, given that they have fewer components than ICE vehicles. Nonetheless, every once in a while they do need to be serviced, or a part might need to be repaired or replaced. Ather has ensured that its service centres are present in all cities it has established its presence in. The service centres are equipped to resolve any issues the scooter might face. The company also provides differentiated services like Ather ExpressCare, which gives customers the ease of quick 60 minutes periodic services.
Enhancing the ride experience
The EV ecosystem isn’t just about charging infrastructure and a service network. It also entails technology, connected and smart features that elevate the overall riding and ownership experiences. To ensure this, Ather has integrated various features such as two-wheeler specific routes, whatsapp on dashboard and live location sharing in their scooters. Ather’s focus goes beyond just building a connected two-wheeler; they have also built connected accessories that enhance the riding experience for both the rider and pillion.
The recently launched smart helmet, Halo, allows riders to listen to and control music and calls and have seamless conversations with the pillion, all while dampening and not eliminating traffic noises. The TPMS (Tyre Pressure Monitoring System) adds another layer of convenience by displaying real time tyre pressure on the scooter dashboard and the Ather app. These thoughtful additions not only make daily commutes more convenient but also make rides more enjoyable.
