All Genuine Claims Approved: Meesho Tightens Supply Chain Processes for Greater Fairness

Meesho, India’s only true e-commerce marketplace, has introduced transformative changes to its claims process, reaffirming its commitment to empowering sellers and delivering a seamless, transparent experience. These enhancements—faster resolutions, advanced checks, and proactive measures—are aimed at building trust within the seller community.

Since May 2024, Meesho has significantly improved its claims approval process, reducing the resolution time by 70% for the majority of cases. This progress has enabled faster outcomes for sellers, with 3.4 million genuine claims successfully approved, underscoring Meesho’s dedication to creating a more efficient and supportive platform for all stakeholders.

To minimize wrong returns and ensure accountability, Meesho has introduced robust verification measures across the supply chain:

• Image Processing with Generative AI: At Meesho, Generative AI is transforming supply chain operations, making processes smarter and more efficient. By analyzing images captured at different stages, AI tools identify risks and detect issues like incorrect or defective shipments. This helps reduce errors, streamline processing, and ensure a smoother experience for sellers and customers.
• Strengthening Supply Chain Integrity: Since May 2024, Meesho has used advanced analytics to identify and remove around 15,000 non-compliant field executives (FEs) from the supply chain. This includes implementing thorough field audits, supported by AI-driven tools and data analytics to detect fraudulent patterns. To strengthen the ecosystem further, Meesho has partnered with third-party logistics (3P) providers to create a centralized blacklist, ensuring greater safety and reliability.
• Enhancing User Trust and Security: Meesho has removed thousands of suspicious users by leveraging advanced risk analytics and proactive measures. These actions help reduce incorrect returns to sellers, creating a secure and efficient ecosystem for genuine users and businesses while strengthening trust and operational reliability.
• Secure Packaging Solutions: Meesho’s packaging solutions go beyond traditional airway bills (AWBs) by establishing a detailed digital record for each package. Using barcoded packaging, along with images and scans captured at multiple transit stages, the platform ensures better visibility and traceability. This approach reduces discrepancies, secures deliveries, and fosters trust across the entire supply chain.
• Seller-Friendly Reimbursement Policies: Meesho has built a strong claims resolution system that uses data and evidence to ensure fair outcomes. Majority of claim costs are covered by network participants when sufficient evidence is available, easing the financial burden on sellers. Sellers can also choose to deprioritize logistics partners they prefer not to work with, promoting accountability and creating a more reliable, seller-friendly ecosystem.
• Proactive Measures Against Fraudulent Claims: Meesho has put in place strong measures to detect and manage fraudulent claims from sellers. Using advanced tools, the platform takes firm action against sellers with fraudulent intentions, helping maintain trust and fairness within the ecosystem. These efforts protect genuine sellers and address issues caused by users or logistics partners, creating a transparent and efficient environment that boosts seller confidence.

These efforts have greatly reduced the number of incorrect returns reaching sellers, fostering increased trust and satisfaction with the improved claims process.

Meesho is dedicated to expanding digital tracking across more stages of the shipment journey, enhancing traceability and accountability throughout the supply chain. The company continues to invest in advanced data science tools to accurately identify and resolve issues, enabling timely and effective solutions. A key priority remains safeguarding sellers from fraudulent user claims, with ongoing development of robust systems to protect their interests while ensuring transparency. These initiatives reflect Meesho’s commitment to building a secure, seamless, and efficient e-commerce ecosystem for all stakeholders.