Ather Energy strengthens retail presence in Gujarat; opened 2nd outlet in Surat

Surat, Ather Energy, India’s leading electric scooter manufacturer, launched its latest Experience Centre in Adajan, Surat, Gujarat. The company now has 2 outlets in the city and a total of 13 Experience Centres in the state. The outlet, opened in association with Power Automobiles, will have both the highly acclaimed Ather 450X and the newly launched 450S for test rides and purchase.

Speaking on the occasion, Mr. Ravneet Singh Phokela, Chief Business Officer at Ather Energy, shared, “Ather has been rapidly expanding its retail footprint across the country, with a mission to make our scooters more accessible to consumers. We are delighted to partner with Power Automobiles to launch our second outlet in Surat, where the market acceptance of premium electric vehicles has been encouraging. We intend to further increase our retail presence throughout the state in upcoming months.”

Mr. Ravirajsinh Jadeja , Spokesperson, Power Automobiles, “In the vibrant city of Adajan, Surat, we embark on an exhilarating journey with Ather Energy, introducing ‘Power Automobiles.’ This dynamic partnership brings the exceptional Ather 450 variants to electrify the two-wheeler segment. With immense pride, we foresee this synergy propelling both Power Automobiles and Ather into unprecedented heights, captivating every penetrating customer in our market.”

Ather Space provides electric scooter enthusiasts the unique opportunity to learn more about Ather’s range of scooters in an interactive and immersive environment. The Experience Centre enables customers to explore various scooter components and gain an in-depth understanding of the products before making a purchase. Test ride appointments can be conveniently scheduled through Ather Energy’s website before visiting the Experience Centre.

Ather Energy is one of the few original equipment manufacturers (OEMs) who invests in charging infrastructure. The Ather Grid, with over 1500 fast charging points, currently is the largest two-wheeler fast charging network in India. The company has already installed over 193 Ather Grids across Tamil Nadu and plans to expand this network further in the coming months. Additionally, the company offers assistance for the installation of home charging systems within residential complexes, further enhancing user convenience.

Post the Fame II revisions, the Ather 450S is available starting at INR 1,30,054 in Surat, while the 450X with a 2.9 kWh battery is priced at INR 1,38,055, and the 450X with a 3.7 kWh battery at INR 1,44,976.  The Pro pack, unlocking a range of features, can be added for an additional cost of INR 15,000 for the 450S, INR 16,999 for the 450X with a 2.9 kWh battery, and INR 23,078 for the 450X with a 3.7 kWh battery.

Ather Energy has established strategic partnerships with leading banks and non-banking financial companies (NBFCs) such as IDFC First, Bajaj Finance, and Hero FinCorp, offering a 60-month loan specifically tailored for electric two-wheelers. This five-year vehicle loan plan offers highly affordable monthly installments, with EMIs as low as Rs 2,999, making it an attractive financial solution for Ather electric two-wheeler buyers in India.

Ather Energy is also offering exciting festive season benefits on the Ather 450S and 450X.  Customers looking to switch from traditional petrol-powered two-wheelers to Ather’s electric scooters can avail an exchange value up to Rs. 40,000* on the Ather 450X (2.9 kWh and 3.7 kWh) and Ather 450S (2.9 kWh). This exchange value can be utilised as the down payment for the new Ather scooter while the remaining amount is easily arranged through attractive retail financing options. In addition to the exchange value, Ather Energy is also extending a Festive Benefit (up to Rs 5000), a Corporate discount (Rs. 1500) and a Credit Card EMI cashback (up to Rs 6000) on the 450S and 450X.

Furthermore, to drive affordability, Ather is also facilitating a special 24-month EMI scheme with   an ultra low 5.99% interest rate that can help consumers save up to Rs. 12000 on interest costs. This, along with other financing schemes like Zero Down Payment and 60-Month EMI tenures, make the Ather 450X and 450S really easy to purchase.