Ather witnessing a significant surge in sales, particularly in Tier 2 and Tier 3 cities
“India is upgrading, Ather Energy, sold more e-scooters in Tier 2 and 3 cities than in than in the metros and Tier 1 cities put together” Tarun Mehta, Co-Founder & CEO Ather Energy
Ahmedabad: Ather Energy, the pioneering electric two-wheeler manufacturer, is witnessing a significant surge in sales, particularly in Tier 2 and Tier 3 cities across India. CEO Tarun Mehta attributes this remarkable growth to the company’s expanded sales and charging infrastructure.
Since its inception in 2013, Ather Energy has steadily captured the market, with cumulative sales surpassing 2.3 lakh units. Notably, the company saw a rapid acceleration in sales over the past year, with more e-scooters sold in Tier 2 and Tier 3 cities than in major metros and Tier 1 cities combined.
Mehta emphasizes the critical role played by Ather’s extensive network, comprising 520 touchpoints and a rapidly expanding charging infrastructure. From a modest 1,300 chargers in early 2023, Ather now boasts a robust network of 2,440 chargers nationwide.
The recent launch of Ather’s new offering, the Rizta, signals a strategic move to tap into the family scooter segment, traditionally dominated by established players like Honda Activa and TVS Jupiter. Mehta sees the Rizta as a game-changer, poised to attract customers seeking a blend of performance and family-oriented features.
Ather Energy’s focus on technology remains unwavering, with Mehta and co-founder Swapnil Jain driving innovation at the core of the company’s ethos. With a dedicated team of over 400 engineers, Ather is committed to pushing the boundaries of electric mobility with futuristic technologies.
As the automotive landscape evolves, electric vehicles are increasingly perceived as technologically advanced options for consumers looking to upgrade their vehicles. Ather Energy’s continued emphasis on innovation and customer-centric products positions it as a frontrunner in India’s electric mobility revolution.
Ather’s success story underscores the growing acceptance and demand for electric scooters beyond urban centers, signaling a promising future for sustainable mobility across the country’s diverse landscape.
- CO2 Emissions Reduction: Ather Energy’s electric two-wheelers have cumulatively offset over 6,00,00,000 tons of CO2 emissions, highlighting the substantial environmental impact of their products.
- Sales Growth in Tier 2 and Tier 3 Cities: Ather Energy has observed a significant increase in sales in Tier 2 and Tier 3 cities compared to major metros and Tier 1 cities, indicating a growing market for electric vehicles beyond urban centers.
- Infrastructure Expansion: The company has expanded its network of charging infrastructure, increasing from 1,300 chargers to 2,440 nationwide, facilitating the adoption of electric vehicles across the country.
- Product Diversification: Ather Energy has launched new products like the Rizta, targeting the family scooter segment, in addition to their existing models like the 450X. This diversification strategy aims to cater to a broader range of customers and preferences.
- Technological Innovation: Ather Energy places a strong emphasis on technology, with a team of over 400 engineers dedicated to pushing the boundaries of electric mobility. Their smart helmets, like the Halo, incorporate advanced features such as sound control and wireless charging, enhancing the overall riding experience.
These points showcase Ather Energy’s significant contributions to reducing carbon emissions, expanding its market reach beyond urban areas, investing in infrastructure development, diversifying its product portfolio, and driving innovation in the electric vehicle sector.
