Dhanuka introduces state-of-the-art herbicide ‘Purge’ for effective weed control

• Insecticide ‘LaNevo’ & bio-fertilizer ‘MYCORe Super’ also launched in the state of Gujarat

Ahmedabad, May 13, 2024: Dhanuka Agritech Limited, a leading agrochemical company, in a strategic collaboration with Nissan Chemical Corporation, Japan today introduced a high-tech herbicide ‘Purge’ in the state of Gujarat.

Purge is highly effective in controlling both narrow and broad leaf weeds and may play a pivotal role in enhancing crop yield, thus, benefitting farmers a great deal. Soybeans and peanuts are two crops that can particularly benefit from the use of Purge.

The company also launched insecticide ‘LaNevo’ and bio-fertilizer MYCORe Super in the state.

Applying Purge herbicide empowers farmers to manage a range of troublesome weeds. This new product effectively controls both Narrow Leaf Weeds (NLWs) including Digitaria sanguinalis, Echinochloa crusgalli, Eleusine indica, and Dactyloctenium Aegyptium, as well as Broad Leaf Weeds (BLWs) such as Acalypha indica, Digera arvensis, Boerhavia diffusa, and Parthenium hysterophorus.

The introduction of Purge, LaNevo and MYCORe Super has further bolstered Dhanuka’s overall product offering including its insecticide portfolio.

Present on the occasion of the launch of ‘Purge’, Mr. M K Dhanuka, Vice-Chairman and Managing Director, Dhanuka Agritech Ltd reiterated the company’s commitment towards innovation and harped upon company’s continued focus on quality products.

“It is our steadfast commitment to the hard-working farmers of the country to keep introducing quality products which may result better crop yield. The launch of herbicide Purge is a step in that direction,” he said.

“With India Meteorological Department predicting a robust monsoon, we at Dhanuka are looking to introduce 6-8 state-of-the-art products this year,” Mr. Dhanuka added.

Also present on the occasion, Mr Y Fukagawa San, General Manager and Head of International Sales Nissan Chemical Japan said, “Purge is a very effective spray for broad-spectrum control with faster results while being safe for the crops. During our research, Purge has demonstrated remarkable success in controlling all types of weed. We are confident Indian farmers will benefit immensely from it and its timely spray will result in better crop yields.”

He also informed that for best results farmers should apply ‘Purge’ after 14 -20 days of sowing.

‘LaNevo’ has been launched for the first time in India and is poised for a global launch. LaNevo offers dual benefits with a unique mode of action for enhanced crop protection against sucking and chewing pests. It is designed to minimize resistance development and, promote healthier crops and higher yields.

Explaining the specifications of ‘LaNevo’, Dr. R.K. Yadav, Managing Director, Nissan Agro Tech India Pvt. Ltd., “LaNevo’s launch is yet another reflection of Dhanuka’s continued focus on offering innovative solutions for sustainable agriculture. It controls a wide range of pests, and is specifically designed for vegetable crops.”

Introduced under Section 9(3) of The Insecticides Act, 1968, the broad-spectrum insecticide ‘LaNevo’ effectively controls a wide range of pests, like Jassid, Thrips, Whiteflies, and Leaf Miners. By targeting both sucking and chewing pests, LaNevo offers farmers better control over crop damage.

Highlighting the effectiveness of bio-fertilizer ‘MYCORe Super’, Mr. Manoj Varshney, National Marketing Head of Dhanuka Agritech, said: “By leveraging natural processes, our product provides farmers with a cutting-edge solution to maximize yields while minimizing environmental impact.”

Dhanuka Agritech remains committed to driving innovation in agriculture, ensuring farmers have access to cutting-edge solutions that optimize productivity and sustainability.

About Dhanuka Group: Dhanuka Group is one of India’s leading plant protection companies, listed on BSE and NSE. With 4 manufacturing units across Gujarat, Rajasthan, and J&K, Dhanuka operates through 41 warehouses and a network of 6,500 distributors and around 80,000 retailers.

The company’s international collaborations with leading agrochemical companies introduce cutting-edge technology to Indian farmlands. Backed by a workforce of over 1,000 techno-commercial staff and supported by a robust R&D division and distribution network, Dhanuka serves approximately 10 million Indian farmers with its products and services.