GCCI Master Class on “The Power of Communication for Startups” held on 20th December, 2024

GCCI Startup Committee along with Business Women Committee and Youth Committee organized a masterclass on “Power of Communication for Startups”.

The main speaker on the occasion was Prof. Manisha Pathak Shelat, Ph.D, Professor, Communication & Digital Platforms & Strategies, MICA, India.

Ahmedabad, GCCI President Shri Sandeep Engineer welcomed the participants. He thanked Prof. Manisha Pathak Shelat for her presence as the main speaker. He remarked about the peculiar challenges of a startup unit since it is the beginning of its journey and it has yet to establish its brand image and credibility. He remarked about the need of effective communication for a startup in winning support from Government, from other stake holders as also to establish its brand image among the people. He remarked that in the era of Social-Media the effective communication is all the more important.

Giving the Theme Address, GCCI Startup Committee Chairman Shri Priyank Shah remarked that effective communication is key to success in all our endeavours. He took proud note of the presence of Prof. Manisha Pathak Shelat who has been a successful trainer for communication skills and building strategies for brands. He remarked that, “How to smartly decode the thought into product & product into brand” is her forte. He mentioned about her innumerable articles as well as prestigious awards received by her.

In her address, Prof. Manisha Pathak Shelat remarked that the goal of communication is always to reach & persuade audiences and achieve strategic outcomes. It is effective communication that ensures visibility in the highly cluttered market. She mentioned that Social Media is more than merely a broadcasting tool and one cannot afford to wish away the AI tool.

Connection with the audience is paramount through communication.She quoted Aristotle mentioning three ingredients of effective communication viz. Ethos, Pathos & Logos. She further emphasized the need to engage, persuade, win over and provoke the audience towards your desired mission.

The question answer session helped further in understanding the power of communication. The masterclass concluded after the vote of thanks proposed by Startup Committee Chairman Shri Priyank Shah.