HERO MOTOCORP LAUNCHES ‘NEW GLAMOUR’ IN A REFRESHED AVATAR

PROGRESSIVE STYLISH DESIGN, ENHANCED ERGONOMICS AND ADVANCED TECHNOLOGY

Mumbai Riding on the strong legacy of the iconic Glamour brand, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters today introduced the New Glamour. The refreshed avatar of Glamour is the latest addition in the company’s exciting range of technologically-advanced and attractively designed products in the 125cc segment.

The new Glamour impresses with its timeless yet perfectly measured balance of aesthetics, high-practicality and efficiency. It rides on the stylish design which made it a household brand transcending age groups and generations.

A perfect embodiment of technology and style, new Glamour comes with Hero MotoCorp’s revolutionary i3S technology (Idle Stop-Start System). The new Fully Digital console, real time mileage indicator, and mobile charging port add to the tech profile of the motorcycle.

With robust design features, the new Glamour looks even more powerful and expressive. The New chequered stripes live up to classic styling aspirations. Superior ergonomics ensure a high level of comfort, accessibility and long-distance commute.

Launched in two variants Drum and Disc, the new Glamour is available at Hero MotoCorp showrooms across the country at Rs. 82,348/- (Drum Variant)* & Rs. 86,348/- (Disc Variant)*. *(Ex-Showroom, Delhi).

Commenting on the launch, Mr. Ranjivjit Singh, Chief Business Officer, India BU, Hero MotoCorp, said, “With its immense popularity, Glamour has created a large base of loyal fans among the youth of the country who are seeking style, comfort & technology.  At Hero MotoCorp, our intent has always been to provide our customers with distinctive features and technologically advanced products. The introduction of the New Glamour will further strengthen the brand’s presence in the most competitive 125cc segment and help in improving market share. We are confident that the iconic Glamour in its new avatar will add to the growing appeal of our two-wheeler portfolio”.