IIFL Finance’s ‘Ladies First’ Gold Loan Mela offers Prizes to Women Gold Loan Borrowers

Mumbai, IIFL Finance, which is one of India’s largest non-banking finance companies has launched a unique ‘Ladies First’ Gold Loan Mela Campaign for women customers only. The industry-first initiative will offer an assured gift and zero processing fee to all new women customers, who will take gold loan from IIFL Finance branches across India between March 5 and March 12, 2024. IIFL Finance will also offer bumper prizes including gold coins to winners.

IIFL Finance is India’s second largest gold loan company in terms of loan assets. Over 25% of IIFL Finance’s 85 lac borrowers are women and their share is only increasing as more women choose entrepreneurship amid a growing economy. Gold remains an integral part of every woman in India and has proved to be an enabler for fulfilling entrepreneurial dreams through gold loan financing.

The campaign is planned spanning a period before and after the International Women’s Day Celebrations on March 8.

Mr. Saurabh Kumar, Head of Gold Loan Business at IIFL Finance said, “To celebrate women entrepreneurs, we at IIFL Finance have launched India’s first Gold Loan mela dedicated to women borrowers in the week of International Women’s Day. We encourage women entrepreneurs across India to visit their nearest IIFL Finance branch to avail gold loans at discounted interest rates and assured gifts.”

IIFL Finance which is present across India through 4,600 branches is well-known for its transparent dealing with customers or ‘Seedhi Baat’, which is the brand and business philosophy of the company.

IIFL Finance organizes gold loan melas throughout the year to reach out to its customers and new borrowers and offer them loans at attractive interest rates and prizes as a token of gratitude.

IIFL Finance is one of India’s largest retail focused NBFCs with over Rs 77,000 crore loan assets under management. IIFL Finance caters to the needs of unbanked and underbanked borrowers across India. At the end of December 31, 2023 the IIFL Finance’s gold loan book stood at Rs. 24,692 crores, showing a strong growth of 35% year-on-year. Gold loans are provided through our widespread presence in 2,721 towns/cities across 25 states and Union Territories to salaried, self-employed and MSME customer segments.