LG Presents Spectacular K-Pop Contest

Mumbai: LG Electronics, India’s leading consumer durables brand, hosted the grand finale of the All India K-Pop Contest 2023 in association with the Korean Cultural Centre. This spectacular event brought together over 4,000 enthusiastic individuals who share a profound love for K-pop and Korean culture.

LG Electronics was proud to sponsor the K-Pop contest and celebrate the 50th anniversary of diplomatic relations between Korea and India. The competition, which commenced as a long-term project in April, saw an astounding 11,000 participants in the initial online round.

Prachi Sharma of Delhi clinched the first place in the vocal category, while the dance category was won by the group “With Nine” from Itanagar at the All India K-Pop Contest 2023. The finalists in the dance category included “With Nine” from Itanagar, “Outkasts” from Delhi, “Serein” from Bengaluru, “Elite” from Chennai, “Axiom” from Mumbai, and “TH7” from Hyderabad. In the vocal category, participants included Prachi Sharma from Delhi, Sai Madhav Rella from Hyderabad, Jaisri Shruti G from Bengaluru, Sruthi Ramnarayan from Chennai, Abhipriya Chakraborty from Kolkata, and Manya Singh from Lucknow.

The grand finale was graced by a congratulatory performance and judging by the popular Korean idol group “MCND.” MCND, a global boy group comprising members Castle J, Bic, Minjae, Huijin, and Win, made their debut in 2020 and have garnered immense popularity not only in Korea but also across South America, Europe, Japan, and beyond. They mesmerized the audience with their hit songs “ICE-AGE” and “Crush.” In a delightful surprise, they showcased their talent with a dance performance to the famous Indian song “Tu Meri” and had a joint performance with participants, choreographed to MCND’s popular track “#MOOD” released last year.

Adding to the excitement, a live video call with the global girl group “X:IN,” which features three Korean members and one each from Russia and India, captivated the audience. “Aria,” the Indian member, gained special attention as the third Indian member of a K-pop group, thanks to her doll-like appearance at the time of her debut.

Hong Ju Jeon, MD-LG INDIA said that we are grateful to the youth & Gen Z for making the All-India K-POP Contest 2023 (Presented by LG) a grand success. Through our recent global campaign of Life’s Good, we are encouraging customers to have a positive outlook on life & music certainly plays a significant role in uplifting human spirit. The K-POP contest not only gave us an avenue to appreciate some of the rising K-POP stars in the country but also helped in strengthening relations between Korea and India. We will continue to enhance people’s lives through innovative products & technologies along with meaningful integrated marketing campaigns.