Mahindra bags 30,179 bookings for Electric SUV models on Day 1
Mahindra Electric Origin SUVs create new record in the EV category with booking value of ₹ 8472 crores (at ex-showroom price), securing 30 179 bookings on day 1
Mumbai, February 14, 2025: Mahindra’s Electric Origin SUVs—the XEV 9e and BE 6—have collectively registered booking value of ₹ 8472 crores (at ex-showroom price) on the first day of opening. The eSUVs have secured 30 179 bookings. This is noteworthy considering that the total electric passenger vehicle sales in India was about 1 Lakh units for the calendar year 2024.
The split between the XEV 9e and BE 6 is 56% and 44%, respectively. The top-end Pack Three, featuring a 79 kWh battery, accounted for 73% of the total bookings across both brands. This response indicates strong customer enthusiasm for Mahindra’s next-generation electric SUVs and reflects the growing demand for premium EVs in India.
This strong demand underscores the confidence customers have in Mahindra’s UNLIMIT India vision—delivering innovative, world-class electric SUVs that offer a distinctive blend of luxury, performance, and technology. The Made-in-India, For-the-World XEV 9e and BE 6 have attracted significant attention since their unveiling on November 26, 2024, signalling a robust market appetite for premium electric SUVs.
Deliveries will begin in latter part of March 2025, in the following phased schedule, as shared earlier:
- Pack Three – From Mid-March 2025
- Pack Three Select – From June 2025
- Pack Two – From July 2025
- Pack One Above – From August 2025
- Pack One – From August 2025
Mahindra remains committed to providing a smooth and transparent delivery experience. Customers will receive their tentative delivery timelines within the next three weeks through regular updates.
Bookings for the XEV 9e and BE 6 remain open across select authorized Mahindra dealerships nationwide and on the official Mahindra website.
