Meesho Welcomes 25,000 Non-GST Sellers in 2 Months
• Expanding Opportunities for Millions of Small Businesses
Meesho, India’s only true e-commerce marketplace today, announced the successful onboarding of nearly 25,000 non-GST sellers since October 2023. Earlier this year, Meesho implemented significant technological adaptations, paving the way for non-GST sellers to commence selling on the platform from October 1, 2023.
This strategic move came in response to the announcement made by the GST Council that allowed e-commerce platforms to onboard non-GST sellers with a turnover of up to INR 40 lakhs. This development has opened doors for millions of new sellers, enabling them to join the digital commerce revolution.
Megha Agarwal, CXO Business at Meesho, said, “Welcoming nearly 25,000 non-GST sellers onto our platform reinforces our efforts to foster an inclusive digital ecosystem. Each new seller represents a unique story and dream, embodying our vision for a diverse and empowered online marketplace. Committed to our goal of digitizing 10 million sellers by 2027, Meesho stands firm in driving innovation and embracing the government’s historic decision to eliminate mandatory GST registration for small businesses selling online. We believe this is opening up vast horizons for aspiring entrepreneurs and contributing significantly to enriching our product offerings and enhancing consumer experiences.”
Vanitha Krishnamoorthy, a Meesho seller from Madurai, remarked, “As a small business in the heart of Madurai, Meesho has helped turn our dreams into achievements. In just one month, we have been able to share our unique product offerings with customers across the state. Thanks to Meesho’s easy registration process and 0% commission policy, our small business has grown. Every click, every purchase is a testament to the impact of this move on our entrepreneurial journey.”
In the last two months, non-GST sellers have comprised 40% of Meesho’s new seller registrations, coming from over 20 states such as Andhra Pradesh, Assam, Bihar, Punjab, Rajasthan, Sikkim, Uttar Pradesh and West Bengal, among others. This cohort encompasses a healthy mix of retailers and small manufacturers who were initially selling through social media platforms such as Etsy, Facebook, Instagram, and WhatsApp along with their websites.
These newly onboarded non-GST sellers are contributing to more than 1.3 lakh product listings. Remarkably, over 80% of these products are unique to Meesho, showcasing a diverse assortment that includes home decor, kitchen appliances and accessories, handmade jewellery, sarees, jute bags, fragrances and more. The GST unlock is helping fulfill the ever-evolving needs of customers through a diverse and local selection of products at affordable prices.
Meesho’s technology upgrades for non-GST sellers include a streamlined registration process, simplified catalogue uploads, geo-restricted product discovery, and enhanced shipping labels for transparency. In parallel, tailored educational content on the Supplier Panel and YouTube is in the works to empower non-GST sellers in navigating e-commerce and fuelling business growth.
