Mercedes-Benz launches its first-ever all-electric Maybach in India

The exquisite Mercedes-Maybach EQS 680 SUV sets a new benchmark for the luxury BEV segment  

“Mercedes-Maybach is synonymous with unmatched opulence, extraordinary craftsmanship and very high customer expectations. With Mercedes-Maybach EQS SUV, we redefine automotive excellence in the age of electromobility. The

Mercedes-Maybach EQS SUV manifests our ambition to lead in digital and electric, with a sharp focus on bolstering our top-end luxury offering. This very first all-electric vehicle from Mercedes-Maybach complements the best technologies from

Mercedes-Benz with luxurious individual details, associated with Mercedes-Maybach. The Mercedes-Maybach EQS SUV will add to the allure of Maybach for connoisseurs and trendsetters for whom luxury equates to sustainability.” 

 “With Mercedes-Maybach EQS SUV we continue to hone our BEV portfolio further in India, offering a diverse choice for our discerning customers. We strongly believe there can be no luxury without sustainability and Mercedes-Benz will continue to create the BEV ecosystem for transitioning to electromobility of future.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

 Debut of Mercedes-Maybach EQS 680 SUV: The first all-electric series model from Maybach, blending advanced technology with luxury.

• Mercedes-Maybach EQS 680 SUV manifests Mercedes-Benz’s ambition to lead in digital and electric mobility with a focus on the ultra-luxury segment.
• Mercedes-Benz India now offers 5 BEVs in its portfolio: EQA, EQB, EQE SUV, EQS sedan and Mercedes-Maybach EQS 680 SUV
• Standard Burmester® 4D surround sound system with Dolby Atmos, 15 speakers, and real-time adaptive “Aerial Grace” driving sound.
• The Mercedes-Maybach EQS 680 SUV has an output of 484 kW and a range of up to 611 kms (WLTP). It has 4MATIC all-wheel drive as standard.
• Distinctive Design: Features an upright Mercedes star, black panel front, and optional two-tone paintwork, embodying Maybach’s luxury aesthetic.
• The Mercedes-Maybach EQS is the first car to have vegetable-tanned Nappa leather, using coffee bean shells and plant-based agents, along with net carbon-neutral production.
• Features advanced NVH measures, including enhanced insulation and a Disconnect Unit (DCU) for a quiet, relaxing cabin.
• Enhanced Comfort: Offers a cocooning rear effect, extraordinary driving dynamics, and maximum noise comfort with the MAYBACH driving program.
• The Mercedes-Maybach EQS 680 SUV starts at Rs. 2.25 Cr. onwards. (Prices all-India ex-showroom)

Pune: India’s most desirable luxury carmaker Mercedes-Benz today redefined the top-end luxury segment in India, by launching the first-ever all-electric Mercedes-Maybach in India. The Mercedes-Maybach EQS 680 SUV is the ultimate pinnacle of opulent luxury combined with cutting-edge automotive excellence and electromobility. This exquisite vehicle ushers in a new era of Maybach in India, setting an unparalleled standard in the all-electric, top-end luxury SUV segment. The design of the SUV truly does justice to Karl Maybach’s maxim – ‘What is good, must also be beautiful’

The Mercedes-Maybach EQS SUV is the most luxurious and comfortable all-electric SUV and redefines the benchmark in the top-end all-electric luxury SUV segment. The Maybach EQS SUV combines state-of-the-art technologies with the exclusivity of Maybach, creating a holistic luxury experience for all the senses– from the sound experience to light displays, and from exquisite materials to fragrance and driving comfort.

In the electric era too, Mercedes-Maybach exudes “sophisticated luxury” in every detail. The brand’s style is characterized by expressive beauty, refinement and grace. Its ambience makes for unique moments–and something absolutely desirable is created. This is achieved by combining the perfection of Mercedes-Benz with the exclusivity of Mercedes-Maybach.

Maybach: The legacy of luxury

Maybach’s legacy exemplifies Mercedes-Benz’s enduring commitment to automotive excellence. From the grandeur of the 1930s Zeppelin models to the sophistication of the modern Maybach S-Class sedans, the brand has consistently set the standard for luxury and craftsmanship. Each iconic vehicle has redefined opulence and innovation, establishing Maybach as the ultimate symbol of automotive perfection.

Mercedes-Maybach EQS SUV: the legendary brand’s first all-electric model

As environmental concerns become increasingly significant, Mercedes-Maybach is committed to reducing its ecological footprint while upholding its luxury standards. The introduction of the EQS 680 SUV continues this tradition, merging Maybach’s renowned craftsmanship with cutting-edge electric technology, thereby creating a new chapter in the brand’s storied history. The Mercedes-Maybach EQS 680 SUV embodies this commitment, offering a unique blend of opulence and forward-thinking technology. This all-electric model transcends traditional automotive boundaries, presenting a vision of luxury that embraces the future of mobility. It represents a state of mind where Maybach’s essence and innovation converge in a truly extraordinary way.

Mercedes-Benz leading the charge in luxury electric mobility

Mercedes-Benz’s Battery Electric Vehicle (BEV) portfolio in India is witnessing steady growth and increased sales penetration in the overall sales in the first half of CY 2024. Mercedes-Benz’s BEV portfolio, now comprising 5 BEVs cater to new generation of customers seeking dynamic and high-performance electric vehicles to connoisseurs who would love to add a Mercedes-Maybach EQS SUV in their collection. The launch of the EQS Maybach SUV is a key addition to Mercedes-Benz’s dynamic luxury BEV portfolio in India.

ANNEXURE 

Highlights of the new Mercedes-Maybach EQS SUV

• Exterior Design of the Mercedes-Maybach EQS 680 SUV:

The Mercedes-Maybach EQS 680 SUV features the iconic Mercedes star prominently on the hood, with a brand-typical black panel adorned with vertical chrome accents and a smooth, integrated radar sensor panel. Chrome-plated filigree slats accentuate the bumper’s air intake, while the classic MAYBACH lettering is subtly integrated into a chrome strip aligned with the continuous DIGITAL LIGHT headlights. The Maybach pattern appears in trim parts of the side bumper and is projected on the doors for a unique welcome.

Side features include bold chrome surrounds on the windows and B-pillar, emphasizing the vehicle’s length and quality, with a Maybach emblem on the D-pillar and subtly integrated EQS lettering. The pronounced wheel arches are complemented by high-gloss black cladding, exclusive 21 or 22-inch alloy wheels, and illuminated running boards with anodized aluminum treads. At the rear, continuous light strip rear lights and chrome accents on the tailgate, rear apron, and spoiler lip highlight the SUV’s exclusivity. The model offers a two-tone paintwork in five combinations, applied by hand to the highest standards.

Interior Design: A Fusion of Tradition and Innovation

The interior of the Mercedes-Maybach EQS 680 SUV seamlessly blends tradition with avant-garde elements. It features the MBUX Hyperscreen with a “zero layer” interface and bespoke Maybach animations, all presented in an elegant deep blue. Highlights include an animated instrument cluster in “MAYBACH” mode, with rose gold surrounds and a silk scarf-like movement of the pointers. The central display offers intuitive interaction, with options to customize display styles and modes.

Rear passengers enjoy extensive comfort with two 11.6-inch displays and MBUX High-End Rear Seat Entertainment, including a rear tablet for remote control and MBUX Interior Assist for gesture-based functions. The cabin features Maybach Exclusive Nappa leather in rich hues and optional MANUFAKTUR leather for added luxury. Natural wood trims and high-quality design elements, including the Maybach emblem on various surfaces, underscore the vehicle’s refined aesthetic.

Resource-Saving Luxury: Mercedes-Maybach Introduces Vegetable-Tanned Nappa Leather

The Mercedes-Maybach EQS SUV debuts Mercedes-Benz’s first use of vegetable-tanned Nappa leather, utilizing coffee bean shells as tanning agents and plant-based fat liquoring agents. This process eliminates the need for salt, saving approximately 45 kilograms per vehicle, and repurposes tanning by-products into compostable products and insulating materials. The leather is produced with stringent sustainability criteria, including a transparent supply chain and chrome-free agents.

Furthering its commitment to sustainability, the Maybach EQS SUV incorporates resource-saving materials like secondary steel and recycled aluminum and features net carbon-neutral production for both the vehicle and its battery. Mercedes-Benz aims to cut CO₂ emissions by 50% per passenger car by 2030, with a goal of net carbon neutrality for its new fleet by 2039.

Distinguished in a class of its own: automatic opening and closing doors

Another exclusive features are the standard automatic comfort doors at the front and rear. The recessed door handles extend, if the driver approaches the vehicle from the side from a distance as far as approximately 20 feet. The driver door opens automatically when approaching the vehicle from a distance as far as approximately 5 feet. This exceptional welcome function can be activated and deactivated in the MBUX central display. All other doors can be opened and closed remotely via MBUX – with a simple press of the vehicle key, in the central display or the standard MBUX High-End Rear Seat Entertainment. The driver door also closes automatically as soon as the brake pedal is pressed.

In each door, there is an electric servomotor on the catch strap. On the command of the control unit, the doors are swung open and closed in a controlled manner. To prevent damage, the system uses the ultrasonic sensors of the parking assistance systems. They are located in the bumpers and monitor the surroundings when parking. As soon as they detect an obstacle, additional information from the cameras in the exterior mirrors is used. When opening the doors, the system considers any detected obstacles. Proximity sensors in the doors are also active when the vehicle is stationary. They scan the surroundings while opening.

The Rear: Exclusive Lounge with Comprehensive Comfort

The rear of the Mercedes-Maybach EQS SUV offers a luxurious, all-encompassing comfort experience, known as the cocooning effect. The standard Executive seats feature ventilation, massage functions, and neck and shoulder heating, along with a calf massage and Chauffeur Package. When the right rear passenger reclines, the front passenger seat automatically moves to the chauffeur position, and ENERGIZING COMFORT enhances the massage experience.

The redesigned floating rear center console integrates wooden trim and features a projector that discreetly displays the Maybach emblem on the floor. The First-Class Rear package includes thermal cup holders, a shelf for the MBUX rear tablet, and ample connectivity with four USB-C ports and two HDMI interfaces. Optional additions include folding tables, a cooling compartment, and silver-plated champagne goblets.

Versatile Lighting Options

The Mercedes-Maybach EQS SUV features adaptive rear lighting with designer lamps in each C-pillar, adjustable reading lights in the grab handles, and customizable light strips in the headlining. Brightness and light spot positions can be adjusted to create everything from focused work lighting to relaxing lounge ambiance. Ambient Lighting extends throughout the vehicle, including the roof liner and behind the rear seats, with Active Ambient Lighting offering 253 controllable LEDs and 64 color options, including exclusive Maybach hues like Rose Gold White and Amethyst Glow. The “Welcome” presentation features a light carpet that highlights the rear doors, enhancing the cocooning effect.

Enhanced Air Quality

The Mercedes-Maybach EQS SUV features ENERGIZING AIR CONTROL Plus with a HEPA filter, ensuring superior air quality by trapping fine dust, particles, and pollen. The activated carbon in both the HEPA and cabin filters also eliminates sulfur dioxide, nitrogen oxides, and odors. The air quality sensor and circulating air filter maintain a clean cabin environment, with particulate matter levels displayed in the MBUX system. Pre-air conditioning cleans the interior before boarding, and the system offers recommendations based on outside air quality. The standard AIR BALANCE Package includes a unique No. 12 MOOD Ebony fragrance, blending sandalwood and spices for an exclusive sensory experience.

Immersive Sound Experience

The Mercedes-Maybach EQS SUV delivers a superior audio experience with the standard Burmester® 4D surround sound system and Dolby Atmos technology. Featuring 15 speakers, including bass speakers, 3D speakers, and seat exciters, it offers unparalleled clarity and depth, replicating the artist’s original studio sound. The system supports individual sound adjustment per MBUX profile and provides a four-dimensional listening experience. The “Aerial Grace” driving sound, unique to this electric model, adapts in real-time to driving parameters for an interactive acoustic experience.

Exceptional Noise Comfort

The Mercedes-Maybach EQS SUV excels in noise and vibration control, building on the EQS SUV’s already impressive standards. It features comprehensive NVH measures, including encapsulated drive trains, innovative support frames, and double decoupling of drive units. Enhanced acoustic foams and underbody ramps minimize road noise.

In the rear, the SUV boasts superior noise suppression with a leather-covered luggage compartment cover and additional insulation materials. The Disconnect Unit (DCU) optimizes range by decoupling the front axle motor during low loads. Acoustically effective laminated glass, advanced wind deflection, and electrically operated rear roller blinds ensure an exceptionally quiet rear cabin, ideal for enjoying music or relaxing in silence.

Advanced Suspension for Superior Comfort

The Mercedes-Maybach EQS SUV features AIRMATIC air suspension with continuously adaptive damping (ADS+) as standard, allowing a ground clearance increase of up to 25 millimetres. It includes rear-axle steering with up to 4.5 degrees of movement and an optional 10-degree turn, reducing the turning circle to 11.0 meters.

In addition to the standard driving modes—ECO, SPORT, OFFROAD, and INDIVIDUAL—the SUV offers the exclusive MAYBACH driving programme, prioritizing rear passenger comfort by minimizing body movements and oscillations. This mode is the standard setting, enhancing overall ride quality.

Active scenting: exclusive magical fragrance – also to be experienced visually

The active scenting also appeals to the sense of smell. It is part of the standard AIR BALANCE Package. An extraordinary and luxurious fragrance, called No. 12 MOOD Ebony, was specifically created for the Mercedes-Maybach EQS SUV. It does not aim to please but to seduce: An exclusive composition of soothing and fantasy-stimulating sandalwood that reminds of the Orient is combined with notes of beguiling freesia and spicy cloves that can be associated with an exotic spice market. No.12 MOOD ebony is an exclusive composition full of longing, attraction, and devotion.

Key Technical Data