Pahelu Nortu takes a greener step at their Navratri event: with WaterBox’s Eco-Friendly Hydration Solutions”
Ahmedabad, India’s first paper water bottle: WaterBox becomes a water partner at the highly anticipated eco-friendly Navratri garba event, Pahelu Nortu. The festival, which celebrates both culture and sustainability, proved to be the perfect fit for WaterBox – a brand dedicated to providing pristine spring water, safe, sustainable, plastic free and natural hydration options for consumers.
Navratri is a time of high-energy celebrations, particularly during Garba nights, where staying hydrated is essential. Players, many of whom observe fasts during this period, must ensure their bodies are properly fueled and hydrated to avoid fatigue and dehydration. This year, Pahelu Nortu took a bold and eco- friendly step towards creating a greener future by making sustainability a priority, reducing plastic waste at the festival. WaterBox, with its eco-friendly design, seamlessly fits into this vision of sustainability providing the best outcome by being a 100% recyclable paper water bottle.
In regular events, plastic water bottles are a common sight, but they also present a serious environmental concern. Plastic bottles, containing harmful microplastics, often release toxins into the water, which, when consumed over time, can be dangerous and affect human health. The combination of fasting and high-energy dancing increases the body’s demand for clean, reliable hydration. WaterBox was introduced as a safer alternative, ensuring participants could rehydrate without compromising their health or the planet.
“At WaterBox, our vision behind this was alway clear, to revolutionise the way we use harmful traditional drinking water bottles, where convenience always overshadows responsibilities. Choose the greener option and make the impact.” saidHemang Boricha, the other co-founder of WaterBox. “Hydration is mandated during high energy garba nights. By choosing WaterBox, you are not only hydrating your body, but also contributing to a movement towards a healthier and plastic-free surrounding,” added Pranay Kabra, Co- Founder of WaterBox.
“We are manifesting change – Our mission at WaterBox has always been to provide sustainable and eco-friendly hydration solutions in the plastic wrapped era with less carbon footprints,” said Kenil Choksi, Co-Founder at WaterBox. “Partnering with an event like Pahelu Nortu, which aligns with our values of health and sustainability, while providing the natural and plastic free drinking experience to people was a natural fit. We were thrilled to see attendees embracing our eco-friendly option as they celebrated Navratri in a way that honours both tradition and the environment.” added Ruturaj singh.
The success of the WaterBox collaboration at Pahelu Nortu demonstrates the growing demand for environmentally-conscious alternatives to single-use plastic.In a recent trial at Pehlu Nortu, we are pleased to report that attendees enthusiastically chose Waterbox over plastic water bottles that served, as they preferred sustainable alternatives. By offering festival-goers a safer and greener option, WaterBox helped them stay hydrated and energised through nights of Garba, while contributing to a more sustainable future.
As WaterBox continues to expand, the company remains committed to supporting eco-friendly initiatives and educating the public on the importance of safe, plastic-free hydration.
