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Cycling for a Cause: Finolex Industries and MMF Lead the Charge in Deafblindness Awareness

June 23th 2024, Ahmedabad – Finolex Industries Limited, a leading player in the Indian PVC pipes and fittings industry, and its CSR partner, the Mukul Madhav Foundation, proudly announce their association as Title Sponsor of the 10th Edition of the SENSE International Cyclothon – Messengers on Cycles. This event aims to raise awareness about deafblindness and commemorate the birthday of Helen Keller, a pioneer in advocating for people with disabilities.

Ajit Venkataraman, MD of Finolex Industries, expressed his enthusiasm for the event, stating, “We are honored to support this important initiative. The cyclothon brings attention to the needs of the deafblind community and reflects our commitment to making a positive impact. By supporting and participating in this event, we hope to foster greater understanding and support for individuals with deafblindness, and inspire others to join us in this worthy cause.”

Ritu Chhabria, Founder and Managing Trustee of Mukul Madhav Foundation, added, “This event aligns perfectly with our mission to support comprehensive rehabilitation and educational services for children and adults with deafblindness and multiple disabilities. We believe that raising awareness is a crucial step towards building a more inclusive society. Our partnership with SENSE India has enabled us to make a tangible difference in the lives of many individuals, and this cyclothon is another significant step in our journey. We are proud to be part of this effort and hope to see widespread participation and support from the community.”

Akhil Paul, Executive Director of Sense International India, proudly stated, “As we embark on 10th Messengers on Cycle event, through this Cyclothon & Walkathon, we are not only celebrating Helen Keller’s remarkable achievements but also promoting the values she stood for: inclusivity, empowerment, and the relentless pursuit of knowledge and equality.

Each step we take and each pedal we push today symbolizes our commitment to these ideals and our dedication to making the world a more accessible and inclusive place for everyone. I want to extend my heartfelt gratitude to all the participants, volunteers, and our title sponsor Finolex Pipes and fittings and Mukul Madhav Foundation who are also celebrating their 10th anniversary. To all deafblind people who have made this event possible year after year.”

This year’s cyclothon marks the 10th edition of the event and commemorates the 10th year of the enduring partnership between Finolex Industries and Mukul Madhav Foundation, highlighting a decade of impactful collaboration.

Since 2022, Finolex Industries and Mukul Madhav Foundation have been actively supporting SENSE India in Assam and Rajasthan. Recently, they signed an agreement to extend their support to Salem, Tamil Nadu. The program provides comprehensive rehabilitation and educational services for children and adults with deafblindness and multiple disabilities in Guwahati, Assam, and Sri Ganga Nagar, Rajasthan. In Salem, SENSE India aims to establish a specialized deafblind unit that will cater to the needs of individuals in the district and surrounding areas.

Currently, a total of 306 children are supported across these regions. The involvement of Her Royal Highness Princess Anne, daughter of the late Queen Elizabeth, adds further prestige and support to these efforts.

Mukul Madhav Foundation has a strong tradition of promoting sports and wellness as part of its mission to support community development. The foundation has supported various cyclothons, marathons, and events featuring renowned sports personalities. These initiatives not only foster physical fitness but also bring communities together to support various social causes. The organisation has also extended support to the International differently-abled T-20 tournament, differently-abled para-athletes, and other sports and sportspeople.

CSR Partner in Compassion:  Over the last 25 years, Mukul Madhav Foundation (MMF), CSR partner to Finolex Industries, is a registered charitable trust under the Bombay Charitable Act 1950. It has dedicated itself to uplifting underprivileged and vulnerable communities with opportunities that pave their path to success. Empowering them with educational facilities, hospitals, healthcare, sanitation and environmental support, social welfare and so much more. Creating a foundation for individuals, their communities and their environment to thrive. MMF also supports existing infrastructure and initiatives by helping them upgrade. We don’t simply donate funds, we endow dignity

This is Finolex:  We are India’s most trusted PVC pipes and fittings manufacturer. Over the last 42 years, we have impacted the sanitation-plumbing and agricultural sectors with prudent investments across our value chain. Right from the sourcing of quality raw materials and resin production, to manufacturing, storage, transport, sales, marketing and even further downstream to include customer engagement

To stay focused on making superior quality pipes and fittings, and nothing else but that, for forty years, is no mean feat. Aligning every decision, every action, every resource towards delivering quality pipes and fittings. To choose to do just this one thing, and do it well. So that once our customers install our pipes, they completely forget about us. We take great pride in this dependable quality that has not only earned us ISO 9001:2015 certifications across plants, but also earned us the sincere affection of farmers, plumbers, homeowners, partners, associates and shareholders. They have all come to expect the world from us. Because that’s exactly what we expect from ourselves.

When we choose to diversify, it’s upstream with an open sea jetty to manage our raw materials, and downstream into last mile fulfilment. When we evolve, it has to be in our understanding of customer expectations and finding better machines and processes to meet those expectations. When we choose to expand, it is into newer markets, delivering our pipes and fittings to newer customers. And when we measure our growth, it is in reputation. The effect of which reflects in our bottom line – growing manifold in the last decade.

This quality focus is not just restricted to our products, but defines every aspect of our functioning. Whether quality support for our dealers, vendors and suppliers. Quality opportunities to our employees. Superior quality of life, education and health of the people we serve through our various social responsibility initiatives.

Over the last forty years, we have steadily added depth to our company, instead of spreading ourselves wide and thin. Consistently delivering the exact same products that fulfil the exact same promise. Every time. That’s what makes us a strong brand, with a strong network, and even stronger goodwill. We are Finolex Industries Limited.


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