realme redefines the mid-premium segment with the realme 12 Series 5G
New Delhi, March 06, 2024 – realme, India’s Most Reliable Smartphone Service Provider, announced the launch of the realme 12 Series 5G today. The realme 12 Series 5G introduces two standout smartphones: the realme 12+ 5G and the realme 12 5G, and marks a significant milestone in realme’s journey, aligning with its revamped strategy ‘Make it real’ and a refreshed brand identity that resonates with young users.
Offering the PLUS experience and raising the standard of mid-range smartphones, the realme 12+ 5G is a standout smartphone, boasting segment’s first 50 MP SONY LYT-600 main camera with Optical Image Stabilization (OIS), a 2X In-sensor zoom, and a Cinematic 2X Portrait Mode for capturing clear, DSLR-like portraits. It also comes equipped with a 112° ultra-wide camera, a 16MP HD selfie camera. It features a 120Hz Ultra-Smooth AMOLED Display, and 67W SUPER VOOC charging and a massive 5000mAh battery for long-lasting use. It also houses notable features like storage and dynamic RAM of up to 256 GB, and IP54 dust and water resistance.
Running on the user-friendly realme UI 5.0 based on Android 14, the realme 12+ 5G is available in Pioneer Green and Navigator Beige, two storage variants: 8GB+128GB, priced at INR 20999 and 8GB+256GB, priced at INR 21999. For the 8GB+256GB variant, buyers can avail Bank offers worth INR 1000 with no cost EMI up to 9 months on realme.com & Flipkart. Customers will get realme Buds T300 worth INR 3998 on the purchase of the smartphone from mainline channels. For 8GB+128GB variant, users can avail discounts up to INR 2000 with bank offers & price offers worth INR 1000 on realme.com & Flipkart. Additionally, users can get No cost EMI up to 9 months on realme.com & up to 6 months on Flipkart.
Commenting on the launch, a realme spokesperson said, “Today marks a significant moment in our journey as we proudly introduce two stellar additions to the realme 12 Series 5G – the realme 12+ 5G and the realme 12 5G. This launch resonates strongly with our revamped ‘Make it real’ strategy. Our refreshed brand identity is designed to connect with young users, offering them best-in-class technology that fits their dynamic lifestyles and both the smartphones are a showcase of that commitment. We believe that the realme 12 Series 5G embodies this completely, providing unparalleled value and performance in the mid-premium segment.”
Anuj Sidharth, Deputy Director, Marketing & Communication, MediaTek India, said, “MediaTek powers smartphones from mainstream to the flagship segment, and through our collaboration with Realme for their latest smartphone realme 12 Series 5G Powered by MediaTek Dimensity, we continue to focus on making our great technology accessible to everyone. realme 12+ 5G powered by MediaTek Dimensity 7050 is equipped with MediaTek MiraVision display & video enhancements, AI-powered cameras, 5G UltraSave, dual 5G SIM, greater CPU performance and smooth gaming experience with MediaTek HyperEngine gaming technology. Further, we look forward to strengthening our ongoing collaboration and working towards newer advancements.”
