Measured Response and Clear Messaging Are Crucial in Crisis: Defence PRO at PRSI A’bad session

Ahmedabad 25 Aug, 2025: The Public Relations Society of India (PRSI), Ahmedabad Chapter, organized an engaging session on “Communication in Crisis”. The talk was delivered by Wing Commander Abhishek Kumar Tiwari, Spokesperson and Public Relations Officer, Ministry of Defence, Government of India.

Wg Cdr Tiwari emphasized that timing, clarity, and empathy are the cornerstones of crisis communication. Drawing on the Mahabharata, including the dialogue of Karan and Kunti, he illustrated how the essence of communication lies in deciding what to say, when to say it, and how much to reveal.

Addressing the members Wg Cdr stated that “crisis responses must be measured and objective, citing Operation Sindoor where the first press release was pivotal in building public trust”. He cautioned against sensationalism, stressing that communication must leave no void, remain rooted in truth, and inspire confidence.

The session began with members paying homage to Shri B.L. Yadav, the founding member of PRSI. Mr. Trilok Sanghani introduced the PRSI Ahmedabad Chapter to the guest, setting the context of the evening.

Mr. Vicky Shah, Chair PRSI Ahmedabad Chapter, felicitated Shri Tiwari, and said “We are privileged to have Wg Cdr Tiwari with us. The session was insightful, topical and relevant for the PR fraternity.”

The event saw enthusiastic participation from PRSI Ahmedabad members, office bearers, public relations professionals, and young enthusiasts. The session concluded with an interactive discussion, reinforcing PRSI Ahmedabad’s commitment to advancing excellence in public relations. Mr. Santosh Zokarkar presented the vote of thanks.